Having spent over 25 years running a business, the importance of good selling keeps coming back every day, stronger than ever. Clichéd phrases abound, highlighting the fact that a business becomes robust only if it is able to sell.
There is one cliché that has been flying around for a long time that I can’t somehow relate to. The one about Ace Salesmen being able to sell a Fridge to an Eskimo.
It stinks of gimmicks, of lies and of deception.
So consider the scenario where an Eskimo does get sweet talked into buying your refrigerator. The next day he realizes that he has been taken for a ride by your salesmanship. The customer gets upset. The word goes around, and soon no Eskimo wants to have anything to do with you; fridge or no fridge.
I have read that the justification of this story is to sell of possibility thinking. It narrates how the Eskimo’s wife would be better off that she doesn’t have to bury reindeer meat in the snow any longer. I wonder whether the people who came up with this believe the story themselves.
Sales, the way I would like to look at means- think deep, scratch below the surface, honestly find how your products and services would benefit a customer, and then go painstakingly about finding those customers.
An honest way of selling…takes your wares a long way!
There is one cliché that has been flying around for a long time that I can’t somehow relate to. The one about Ace Salesmen being able to sell a Fridge to an Eskimo.
It stinks of gimmicks, of lies and of deception.
So consider the scenario where an Eskimo does get sweet talked into buying your refrigerator. The next day he realizes that he has been taken for a ride by your salesmanship. The customer gets upset. The word goes around, and soon no Eskimo wants to have anything to do with you; fridge or no fridge.
I have read that the justification of this story is to sell of possibility thinking. It narrates how the Eskimo’s wife would be better off that she doesn’t have to bury reindeer meat in the snow any longer. I wonder whether the people who came up with this believe the story themselves.
Sales, the way I would like to look at means- think deep, scratch below the surface, honestly find how your products and services would benefit a customer, and then go painstakingly about finding those customers.
An honest way of selling…takes your wares a long way!
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